My copywriting skills have been developed through my various roles in Social Media, PR and Education.
During my role as a Junior PR Assistant, I regularly wrote press releases for a variety of clients across the luxury, fashion and beauty sector. It was key to capture the brand voice and use evocative language to entice and engage the media. These press releases would be distributed to international publication houses such as Hearst and Condé Nast.
Copywriting was also a key skill within my previous Social Media roles whereby I was in charge of writing blog posts, articles and social content for the brands. Once again, it was vital to capture the brand voice and engage the reader to lengthen the LTV of the customers.
More recently, I have solidified a working relationship with The Break platform to become a regular contributing writer for their blog. The platform’s reach exceeds 130,000 and the content is promoted across their multiple social channels.
I have also undertaken professional SEO and Copywriting training through Winchester Creatives and The Copy House. This enables me to produce exceptionally well written content that also attracts site traffic via a solid SEO strategy.
If you would like to read any of the articles or press releases I have previously written, please get in touch.